Week 6

CLIENT: LIFE EDUCATION QUEENSLAND

Life Ed Campaign Continued...

Logo changes
The client requested the colour of the handprints in the logo be changed to colours within their existing branding. After experimenting with a few different colour combinations, I decided that their orange and green shades worked best with the typeface colours in terms of contrast.

Part 3: Banners

I was asked to create a total of 28 banner designs based off the old ones to promote the Life Education Queensland Giving Day on various platforms. 

eDM Banner Designs

I was provided with the copy text for each banner. The layout and image choices were left up to me. I needed to ensure that all the banners looked cohesive as a set, yet individual in design.

To do this, I used similar colour schemes for each, similar headline fonts and layouts, making sure to pay attention to hierarchy. 

Facebook Post Designs

The next set of banners were designed as Facebook posts. Again these needed to follow similar design themes to the eDM banners so that all elements looked like part of the same campaign.

Hours Completed: 125